Tag Archives: Connaught Place

Upcycling and street style

4 Mar Commonwealth Games upcycled bags photoshoot

My final 24 hours in Delhi proved quite busy. We were lucky to have a travelling American artist/photographer, Joey Edwards, join us for our last street shoot.

Joey had volunteered with Conserve India a few years ago and was dropping in to the office to say hi. We, of course, jumped at the chance to have an extra photographer for our planned photoshoot at Delhi’s Connaught Place shopping centre.

And here are the citizens of Delhi who graciously stopped to model our bags. Amazingly, these lovely ladies knew about the project because they’d read about it in the papersCommonwealth Games upcycled bags photoshoot

…and we thought our next model, Sujay, looked far more stylish than the United Colours of Bennetton mannequins we snapped him in front of (especially their hair arrangements…or lack thereof).

Commonwealth Games upcycled bags photoshoot 2

Commonwealth Games upcycled bags photoshoot 3

…We loved how Sumit’s dark clothing highlighted the bright colours of our Games messenger bag…

Commonwealth Games upcycled bags photoshoot 4

…and, finally, the very obliging Anyad and Mrinali, lending us their unique looks for this photo…

Commonwealth Games upcycled bags photoshoot 5

What was great about the shoot was that people got the idea quickly; they understood what we were trying to do.

We were overjoyed with their show of support (and the photos – thanks Joey and Jenna!)…

…like Shammi Kapoor (the ‘Elvis of Bollywood’) on seeing his true love…

…or Rahat Fateh Ali Khan mid-flight in song…

…Gold!


Advertisements

Unexpected outcomes

5 Dec

“Hello Liz, this is Abhigyan from Reebok India calling…”

About a week after the Commonwealth Games ended, news of our project broke in two of India’s most widely read English newspapers – the Times of India and Hindustan Times.

The combined reach of these papers is almost 20 million people. Just this fact alone was enough to send us double air-punching around the Conserve India office.

But what we didn’t expect was the response from people in companies, like Reebok, tracking us down to talk all things upcycling. (More on Reebok soon).

As you may have guessed from my last post, one of the companies was Aviva, a multinational insurance firm. Aviva recently launched an international branding campaign – ‘You are the Big Picture’. As part of this initiative, thousands of photos donated by members of the public were projected for a week onto a giant banner hanging from Statesman House in Connaught Place, Delhi.

Aviva has promised one pound for every photo uploaded to their website – up to a maximum of 250,000 GBP – will go to education projects, working with street kids across India.

Jenna on Aviva's Statesman House Banner

Jenna donates her face in Aviva's 'You are the Big Picture' campaign

So we were certainly intrigued when David Jiggens, Production Director from ICON – Aviva’s event management company, gave us a call looking for a way to recycle the banner. David was used to having options like waste to heat treatment in his home country, England, for disposing of materials otherwise heading to landfill.

I said: “Hey Dave, recycling is so last century! How about we energy-efficiently upcycle your banner into some brand spanking new products? And while we’re at it, we might even throw in some free Commonwealth Games material to make the products extra specially unique.” (Not quite how it rolled, but I’m summarizing several conversations. You get the drift.)

David liked the idea and we reached an agreement to spend his recycling budget on upcycling instead. Nice.

Tune in for tomorrow’s post and we’ll show you how the banner got from the side of a building to our factory…and what we’re going to upcycle it into…

Go well,

Liz

%d bloggers like this: