Upcycling: like playing Hacky Sack with materials…

11 Feb

There were quite a few Games waste materials we identified during and just after the event. But establishing a viable upcycled product range takes quite a bit more than just finding materials.

Can the material be made into products fitting our current brand and organisational capacity? Can we afford to store enough of it? What about the product testing?

And of course, there’s the market development work – not many businesses can afford to produce products without some sort of guarantee they’ll sell.

So we had to be careful about which materials we accepted from the Games. Apart from the PVC banners we actively targeted, we were offered a few other interesting materials:

  • Recyclable waste directly from the Games Organising Committee Headquarters. This was mostly office waste – paper, cardboard and plastic bottles. Although Zitta Schnitt’s fabulous open source PET bottle purse designdid make us stop and ponder for a moment……………………we decided most of the materials weren’t suitable for durable fashion and homeware products.

    Delhi 2010 Games Organising Committee Headquarters

    Delhi 2010 Games Organising Committee Headquarters - inside and out

  • Temporary fencing and bunting cloth – during the Games, many events were cordoned off with thousands of temporary fences. We were offered these materials during the de-commisioning process after the event. We contemplated taking a small number of fences to trial some industrial furniture items (such as lampstands and shelving) as well as simple drawstring gym bags from the bunting material. But due to storage issues and the uncertainty factor regarding sales we had to say no.
Games fences and bunting

Delhi 2010 temporary fencing and bunting material

checking out the fence bunting

You watch the athletes, we'll feel the fence. Scoping out venue bunting material.

  • Unused Delhi 2010 Games ticket envelopes made from Tyvek plastic – this was such an interesting material I’m dedicating tomorrow’s post to it.

So, there’s a lot to do in realising an upcycling business opportunity. One of the ideas we had about securing a buyer for our Games products was to approach upcoming major events – such as the 2012 London Olympics and the 2014 Glasgow Commonwealth Games – regarding upcycled merchandise.

Instead of cheap Chinese imports (like these merchandising items at one of the Delhi 2010 retail outlets)…

Merch cushion covers

Is pillow fighting a Games sport?! Random cushion covers on sale at Delhi 2010 retail store

gamesmerch2

Fuzzy plastic cars and things. What the...

…why not products made directly from materials left over from the last mega event?

Can you see where i’m going with this?

Imagine: closing the loop on waste from one major event to the next; like playing hacky sack with materials for as long as you can.

It’s a big idea and one, I’m certain, with many challenges to be overcome. But it’s not impossible to change a human system is it?

We got a little excited by the possibilities and dashed off a few emails to the London 2o12 and Glasgow 2014 organising committees but, alas, no cigar.

Not even a polite ‘thanks but no thanks’ email.

These events are organised many years in advance and perhaps, for the London Olympics at least, the most sustainable products have already been secured for their branded merchandise? This is, after all, meant to be the ‘first sustainable Olympic and Paralympic Games’. London 2012 Sustainability Plan, 2009

But when I logged on to the London 2012 shop I was surprised to find little, if any, details about the products other than most came from the manufacturer to the world – China.

Take, for example, a simple drawstring gym bag (sound familiar?) It’s made from polyester and quite cheap at  7 pounds. You could argue the Olympics, in an effort to be inclusive, has gone for low priced merchandise.

But then there’s the Stella McCartney Team Great Britain gym bag at almost 4 times the price – China and polyester again.

Maybe the sustainability credentials for each product just haven’t been made public? Maybe the organisers thought it wouldn’t make a difference to sales.

Maybe.

But it would be nice to have a choice, wouldn’t it?

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