It’s official!

1 Nov


Delhi 2010 Organising Committee head office

Delhi 2010 Organising Committee head office - we know it well...

After numerous visits to the Games head office, we’ve secured permission from representatives of the Delhi 2010 organising committee to collect Games promotional and advertising waste. We were given contact details for the main contractor company responsible for installing Games street banners, like these, across the city:

Commonwealth Games wall wraps in use

An Indian mahout rides on his elephant past the Commonwealth Games Village in New Delhi on October 1, 2010. (MANAN VATSYAYANA/AFP/Getty Images) via the Boston Globe's Big Picture

Why the banners? Well, there are a couple of reasons:

1. We knew we had a good chance of creating products from the street banners as we’d created samples with similar materials prior to the Games.

2. The banners look great, they’re almost an iconic symbol of these Commonwealth Games (if you look at the Big Picture images they are the backdrop to at least half a dozen photos).

3. We discovered around 25,000 kgs of these banners in a warehouse waiting to be sold as scrap. Yep, that’s 25 tonnes of synthetic plastic banners just from this one aspect of the Games. That’s a significant waste stream in our opinion.

So I (Liz) got on the blower (phone) and asked the contracting company – also responsible for collection and disposal of the banners after the Games – if I could come and check out the waste. And here’s what I found at their warehouse…

Commonwealth Games wall wrap

Commonwealth Games street banners before stripping from metal stands

Commonwealth Games red wall wrap

Commonwealth Games banner after removal from stand

I was about to head back to the Conserve India office when I also spied banners from the 2010 Hockey World Cup held in Delhi last March. How cool is this design? After talking to Conserve’s designers we’ve decided we’ll ask for some of these as well.

2010 Hockey World Cup Banner

2010 Hockey World Cup Banner

So, we’ve identified a Games waste stream and secured permission to use it for making products. Now comes the tricky part of figuring out how much we can use, where we can store it, developing workable product designs and creating samples. Not to mention finding a buyer for the products! Looks like our real work is only just beginning…

But while we’re doing all this, we thought we’d ask for your  ideas: what would you create from this material?

It doesn’t have to be a bag, in fact Conserve India has already made stationery items, footwear and home interiors – like lampshades and rugs – from waste materials. If you’d like to submit a product idea we’d love to hear from you – simply describe it in a comment to this post or email and we’ll get back to you with a response.

More updates soon.




2 Responses to “It’s official!”

  1. Kellie W November 1, 2010 at 2:45 pm #

    Great news Liz! I’m enjoying reading your posts…..what about some mobile baby change mats/bags from the banners…
    Have fun

  2. Liz Franzmann November 2, 2010 at 10:40 am #

    Thanks Kellie – love it! And yes, the PVC material would work well for this idea. We’ve been thinking about all the people involved in a major event, and what they need. For example the ‘superfan’ would probably need a bag with a pocket for notebook and pen that could be easily whipped out for autographs, the ‘paparazzi’ (ie photographers) could be a whole range of products for photographers to hold all their lens etc.

    We reckon your idea could come into the ‘showbiz mummy’ range – products for overly enthusiastic parents bent on creating the next Tiger Woods or Williams sisters from the sidelines – including say a large bag with separate compartments for high protein snacks, energy drinks and first aid kits? It’s an open field really…

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